2B/2B

I was reminded recently how much the world has changed when my 76-year-old Auntie surprised everyone by reciting Hamlet's entire "To be or not to be" soliloquy over Christmas drinks.  This wasn't some party trick she'd been practicing - she simply remembered it from school, some sixty years ago.  We landed on a theory that night: when she was learning, there weren't a thousand digital distractions competing for every spare moment of mental bandwidth.  Things just stuck better when the world moved slower.

It makes you wonder how Shakespeare would fare today.  Would his soliloquies get traction if he had to compete with TikTok and push notifications?  Would "To be or not to be" get cut down to "2B/2B" just to fit modern attention spans?  The truth is, the way we consume information has fundamentally changed, and learning methods need to change with it.

I see this evolution playing out in my own home.  My high school education followed the traditional model - months of lessons building up to one big exam.  My teenage kids learn completely differently.  Their teachers regularly assign short, focused videos to watch before class, often consumed on phones during the morning bus ride.  There are constant little check-ins rather than high-pressure final tests.  And it works - they're retaining more than I ever did through the old cram-and-exam approach.

This shift matters profoundly for recruiter training.  The industry moves fast; too fast for day-long workshops or training marathons.  Recruiters are forever spinning plates: candidates, clients, offers, meetings.  They don’t need more noise; they need anchor points - clear, actionable concepts that stick.  Real mastery comes from applying those concepts again and again at the right moments.

This is why the microlearning approach makes so much sense for our industry.  Short, targeted lessons and quick knowledge checks that reinforce key concepts.  Learning that happens in the flow of work rather than pulling people away from it.  When training adapts to how people actually live and work, rather than fighting against it, everyone wins.

Microlearning doesn't try to turn back the clock to some imagined golden age of attention spans.  It meets people where they are, and helps them grow from there. Zinger catapults your agency into a modern L&D era.